Digital advertising is when businesses use Internet technologies to communicate promotional advertisements to consumers. Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites, and affiliates programs.
10 Reasons Why Digital Marketing is Important for Brands
Be it a small business or a start-up, a family run business or an MNC, digital marketing has become an inevitable source to all the firms these days. Digital advertising has been quite resounding, especially in recent times and most of the younger generations are now keenly looking to invest in it. But, have you ever thought of why brands need digital marketing? And, what digital marketing has in store for brands?
Here goes the answer to all your questions…!
1. Interact with the target audience:
It has become a known fact that today technology has overtaken one’s social life to an extent that individuals have become dependent on technology events for basic communication and interaction. In this regard, digital advertising allows the brands to connect with their target audience in real-time eliminating any sort of intermediaries between them. Having an easy channel to reach out to the target consumers means, easy gains and easy returns!
2. Numerous options to explore:
Did you know that there are various platforms for marketing your product on the digital medium, unlike traditional marketing?
There are about 15 most popular platforms on digital media that a wide range of brands use for advertising. Additionally, a lot of creative aspects can be included in digital promotions that are limited to the conventional ways of marketing.
Some of the digital platforms are 1. Facebook 2. Instagram 3. Whatsapp marketing 4. Google ads 5. Influencer marketing 6. SEM 7. Hubspot 8. YouTube 9. Pay per click 10. Blogs
3. Increase brand awareness:
Digital advertising allows only the right consumers to view your content through search engine optimization. This, in turn, increases brand awareness and helps the brands to improve their returns on investment as the brands will now have a more accurate measure of consumer analysis and behavioral patterns.
Modern businesses have very little on-ground resources and capitalization in terms of manpower required to perform the job. According to Gartner’s digital marketing spends report, 40 percent of the businesses claimed that they acquired considerable savings by using the digital platforms for promotions.
5. Delivers better conversion rate:
Digital marketers get better business when their content on the digital platform has good traffic. This means that any potential consumer who is viewing the content or visiting the website is generally expected to subscribe to the brand. Eventually, the generated lead gets optimized and is converted to sales.
6. Better Revenues:
It is estimated that small and medium-sized enterprises generate about 2.8 times better revenues when they use digital platforms for advertising. Better revenues mean better chances of increasing the workforce, product width and of course, better chances for expanding the business.
7. Reach all mobile customers:
Digital marketing allows the brands to reach to all the customers as about 70 percent of the people today own a smartphone. Therefore, reaching the customers through remarketing, email marketing, text marketing and so on allows the brands to communicate with the target audience more flexibly and easily. Also, individuals who use smartphones tend to have at least two buying apps installed on their phones.
8. Tracking and Authority:
Since digital advertising allows the brands to interact and communicate their content to the potential clientele, it makes it easier for the promoters to comment and give feedback or answer all the queries of the consumer. Additionally, digital marketing also allows the brands to track and eliminate any fraudulent consumers or sources trying to affect the brand reputation.
9. Brand loyalty:
Digital advertising is by far one of the best strategies that can be implemented by businesses to understand the target customers personally that in turn creates brand loyalty. This happens when brands track the responses of the audience and allow the brands to learn what exactly they are looking for. If a business can meet the exact needs of its target audience, it means that the brand is creating loyal customers who would surely return to them for a future transaction.
10. Global marketplace:
As we understand the global marketplace refers to the exchange of services boundary-less medium, marketing in the digital platforms will allow the business to reach the global market place very easily. The reach is wider, costs are lowered and the results and better!